Total views: 610
Earlier this week it was reported that Kreayshawn’s debut album was released, attaining sales of 3900, entering 105 on the Billboard chart. The lowest 1st week debut ever for a US artist. Previously, Soulja Boy held that record for his previous album with 15k sales, so he must be happy right now. Im not the kind of person to knock someone when they’re down, but she made the classic mistake that most artists and labels do.
At first it looked like she was doing it so right, then over a 12 month period it kind of went all wrong.
STEP 1. DO SOMETHING DIFFERENT
When she came through with ‘Gucci Gucci’, it was cool. A female MC out of the Bay area, doing the Hipster thing. It was a good club track, cool video.
STEP 2. GET THE HEAT
She had the Internets locked down, millions of youtube views, blog saturation, and the track went off in the clubs.
STEP 3. GET THE CO-SIGNS
Unprecedented Hipster love, Gucci Mane, 2 Chainz, some of the Odd Future team showed support for her as well as other West Coast artists. I actually put her in touch with Giggs for the remix of ‘Gucci Gucci’.
Ok, she was doing good up to this point, then it started to go wrong. The 3 Steps forward reversed to 4 steps backwards.
MISTAKE 1. DON’T GET GASSED
The hype clearly went to her head, if you can be bothered to search through the net, there was a constant barage of ‘foot in mouth’ statements from herself and her crew.
Thinking she could be the first white MC that could openly use the ‘N word’.
Yeah……she should have done her research on that one.
MISTAKE 2. DON’T DISS OTHER ARTISTS FOR NO REASON
Public clashes on the Internets with Odd Future Members, Lil B, and going at the Bawse himself Rick Ross which resulted in an embarrasing situation at an MTV awards Ceremony, which probably sealed her fate at MTV.
Rick Ross getting into it with a little girl from the Bay? It seemed a little surreal on both sides, but you can’t go at Rozay especially after he’s earnt his stripes. She should have called 50 Cent for advice on this area.
By this point she lost her Hip-Hop pass, the Hipster pass, and relevance at the same time. It was all very Ja Rule.
MISTAKE 3. DONT FORGET WHO YOU ARE
The classic mistake. She forgot about steps 1, 2, and 3.
Why would you go from doing something like ‘Gucci Gucci’ to making straight up Pop music? Its probably the labels fault, they must have tortured her into making it right?
Im being sarcastic by the way.
MISTAKE 4. GET A STRONG TEAM THAT SHARES A VISION
The UK plugger called me up asking if I could play her next record, which was basically a Kesha record. I politely told him its not for me, but then he told me that he had identified 3 tracks of the album that would be suitable for me to play. Really? Is that how we do it now?
Its not the pluggers fault, he’s just doing his job, but whoever advised her to make a Pop record is at fault. Any kind of credibility or heat that she had went straight out of the window over the previous 12 months due to mistakes 1, 2, or 3; they should have paid attention to those before making any other moves. Instead someone thought that making some weak ass Pop shit would make all the difference, but was actually the final blow.
Tracks with Diplo, Gucci Mane, Kid Cudi, aren’t going to help, and neither will the album artwork. That shit is horrible. No one can rescue you at this point.
So there we have it folks, that was Kreayshawn. Is she finished? probably not.
No one retires, or bows down gracefully in this game. Her career has been a whirlwind of turd so far, but as we all know disappearing for a while, a re-invention, and a hit record can change everything.