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What’d you do to celebrate your signing to Shady?
I called my mama. She like boo-hoo cried. But I’m way too focused to celebrate. As soon as I found out it was official, I started pacing left and right, like, “What’s the album gonna sound like? Next, next, next, next, next.” I’ll celebrate eventually.
You’ve said your next album, Radioactive, will be well suited for play in arena’s?
I’ve got a few inspirational records, records for people to stay motivated. Not giving up, the American tale, using my blue-collar experiences, you know? I want to be a voice for those people and not get all “poppin’ bottles in the V.I.P” or some shit.
Do you think hip-hop fans would be into that?
Anyone can relate to struggle, whether you’re European or Asian. Anyone can relate to having to get up and go to work and eat. I’m a small town boy, my grandparents retired from factories and shit, so I have an appreciation for that. I think hip-hop’s ready for it.
Which songs specifically have this arena-ready sound?
I got this one record “I See You.” It’s motivational. There’s a lot of organic sounds in radioactive, piano, bass, drums, guitar. One song has an electric guitar drag, with a wah wah pedal.
Are you planning to work with any producers or guest collaborators?
We had a record from Diplo and we’ve got a couple records from Jim Jonsin [who produced Lil Wayne's "Lollipop"]. But we had those before we came out here to Vegas. Those are part of the few records that are getting us saying, ‘Alright, this is that sound. This is the bar. This is where we want to be.”