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I love HipHop.
I love what I do.
I love the fact that right now, the spectrum of HipHop is almost endless in terms of styles and energy.
The amount of styles and flavours that are coming out of the UK is truly amazing and something that the artists and DJ’s that came before us always wanted to see happening. Despite the way things are moving, there are a few people that still dont get how the game works, and its actually very simple, the same as it ever was.
GIVE THE PEOPLE WHAT THEY WANT!
That’s it. That simple. Give them what they want, not what you want to give them, or what you think they should have.
*Right now, we’re still in a recession. Don’t believe what they put on the news, just as Elections are approaching. People are still broke and struggling.
*People want to escape from everyday BS more than ever before.
*People want to party harder than ever before.
*People want to press rewind on that favourite Itunes playlist.
*People actually want to buy your hit, your body of work, your T-shirt, your concert ticket more than ever before.
Q: Why are the Black Eyed Peas the biggest selling HipHop group in the world right now?
A: Its because they make the biggest club records conceivable.
Q: Why is Jay-z the biggest MC in the game right now?
A: Its because he made one of the most accessible albums of his career.
Q: Why is Dizzee Rascal independent and just turned Platinum [300,000 albums sold]?
A: Part of It, is because he makes music for the clubs the festivals, the tours. He road tests singles on his tours for a year before they even get serviced to DJs.
Q: Why are Chipmunk, Tinchy Stryder, N-Dubz, and Tinie Tempah getting no.1′s and Gold albums?
A: It’s because they have truly clocked the formula, clocked the business, and know how to apply it.
Q: What do all of these artists have in common?
A: They give the people what they want. Its that simple.
As an artist you have to regulate:
The net
The airwaves
The stage
The clubs.
I don’t know of any artist who managed to get throughout without having regulated 1 or 2 of these areas if not all of them. If you’re not doing it in any of these areas, get the pad and pen out, go back to the drawing board, it has to come from YOU!. No one else.
Don’t blame DJ’s, Journalists, Bloggers, or anyone else. Dont moan, it just means you haven’t come up with that fire yet despite what your girl, mum, or best friends tell you. Dont listen to these people. They’ll tell you what you want to hear, but tell you the truth a year later after everything has effed up.
Best to get feedback from the most objective people in your circle.
It is easier than ever before to be heard, but the quality threshold has been stepped up a lot more than what it was. Free mixtapes are now much better than most albums, which is good for the fans and the artist. The fans get the best material possible. The artists exceed their creative limits.
Its crazy that the newer artists are way more hungry, and understand the business better than ever before, but the older artists that have never really put in a 1000% to their craft or their fans are the first to bitch and moan, point the finger at everyone else except themselves.
I’m willing (as are most other DJs) to back anyone who is positive and making moves for their own advancement, their people or the culture, and making good music.
FOR ANYONE WHO:
is half assed.
trying to make a career at the expense of others.
a part time artist [used to rap, gave up, but now is back in it after seeing whats going on in the charts]
putting out weak music.
giving out demos on Tescos CDRs.
giving out demos on Tescos CDRs wrapped in newspaper.
trying to get attention by talking shit about me on Twitter.
sending out tracks on 160kbps Mp3s.
gets offended if I dont recognise them from Channel AKA
gets offended if I don’t recognise them from Twitter [it happens!]
can’t hold a mic properly on stage.
forgets their lyrics during a 2 track performance.
Dissses anyone I work with.
Insinuates that I don’t support them, but doesn’t listen to my show, so they don’t actually know whether they got played or not, even though other people on their team know.
Doesn’t master their music.
Doesn’t record their vocals loud enough.
blames Grime for the demise of UK HipHop.
thinks Grime is something totally different to UK HipHop, so they dont have to step up their flows.
thinks the industry is holding them back.
doesnt understand that the industry constantly wants the next one to come through.
doesnt understand that daytime radio only plays hits.
haven’t invested in their own studio equipment, but blazes 24/7.
doesn’t abuse the net and the platforms available.
doesn’t make Good Music.
……..I really can’t help you.
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